Language is a relatively new invention. Written communication even more so. Before we were taught to read and write, words were just symbols compiled together in certain orders. I don’t speak Japanese, so Kanji may as well be Egyptian Hieroglyphs to me. Just images and symbols that mean nothing to me.
If I were to see a poster in Japanese which was merely words written on a page, I would not want to know what the poster said. Hence why it is so important to make words in images as beautiful, bold, and captivating as the image itself. Words as image.
(My example of word as image)
This shows my point well, if you look at these two words as if you don’t understand that they're words, one stands out more to you. By simply writing a word in a calligraphic way, it instantly makes it more visually pleasing and interesting.
If a person wanted a meaningful word or quote tattooed on their body, they would want the lettering to be beautiful and interesting. You don’t find many people out there who have plain handwriting tattooed on them.
The same principle applies to logos. Generally, plain logos are not very popular or recognisable. The Coca-Cola logo is a good example of word as image. It’s swirly and appealing, and very recognisable. Anyone who has seen the logo before would be able to recognise it again.
(Coca-Cola Logo, no date)
Bibliography
PHELPS, DELORES, 2015. AD4003 & AD4004 Visual Culture Modules: Word and Image; Word as image. [Online]. [Accessed 22nd March 2015]. Available at: http://visualcultureillustration.blogspot.co.uk/p/word-and-image-word-as-image.html
Coca-Cola Logo. [Accessed 22nd March 2015]. Available at: http://commons.wikimedia.org/wiki/File:Coca-Cola_logo.svg
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